Search engine optimization is a very essential and useful practice if you have a business website.
And for the fact that you do want your site to be discoverable to the users, you can hire SEO services from experts or you use the SEO tools.
It’s not a mystery that everyone desires to get on top of Google ranking. But do you know some of the genuine SEO software you should be using to get there? We have curated some of the best they are,
Including Free and Premium Ones
Google Search Console
All Google tools have good credibility, and that’s why they are trusted worldwide.
Everyone knows that Google dominates all searches, and wouldn’t it be nice to track how your site is performing there?
And if you are a webmaster, you can check the indexing position of your site. If you are not taking advantage of this Google’s free tool, you better start now.
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Google My Business
Entrepreneurs are starting to embrace local SEO. And to use this tool, you will first have to claim the Google search business listing, where you will register your business with updated data.
GMB is where all the local searches will be happening. If a new mover is looking for the “best restaurant around,” he should be able to find your business. In case you want to edit your information, you can do it in real-time.
You May Read: Embed Google Review
SEMrush
At some point, you will need to do some auditing, keyword, and domain reporting. SEMrush will provide you with all-in-one marketing tools ideal for this job.
It also gives marketers the necessary report to help them improve their work.
Other great features include; On-page SEO checker, Backlink audit, PPC keyword, Content analyzer, etc. However, you can also get the professional’s SEO services to do this work for you.
BuzzSumo
Do you want to detect why your competitors are doing a better job than you? Then you have to invest a little amount on this tool.
You will easily peep on their SEO analysis and check their social share counts.
It will give you the concept that something is working for them to also implement it on your side. The free easy-to-use interface is useful, but a premium version is ideal if you want to benefit from more features.
Ubersuggest
Keyword research is a serious business that will determine your success. It is super crucial to be using the right keyword.
If your competitors are getting on the SERPs and you are not, they could be using the popular keywords that you are not.
Ubersuggest is Neil Patel’s useful tool that can help you figure out what’s cooking on your competitor’s side, so you can get up your game. You will also get keyword suggestions, competition research, and other valuable insights.
GTMetrix
One of Google’s top-ranking factors is page loading speed. If you wonder why you have a high bounce rate, take a look at how fast your site is.
Because if it takes ages to open, that could be your reason there. And it would be best if you acted ASAP to fix that. Check your site’s speed with GTMetrix by typing your URL on the search bar.
It will show your page’s results that includes the average loading speed, and if it’s slow, what’s causing that problem. And guess what? It also suggests for you how to rectify this. Some of this may require coding, which you might need SEO services.
Google Analytics
Google Analytics is the tool that will enlighten you on what’s cutting in your SEO activities. It will help you find out how your traffic and conversions are faring.
Know where your customers are coming from and which keywords are bringing more organic traffic.
MonsterInsights is one of the plugins here that will help to analyze how your SEO is performing. Use Google Analytics to boost your SEO- set your goals, create campaigns, and track your performance.
Screaming Frog
It’s a software program trusted by thousands of SEOs agencies globally. It offers a technical SEO audit.
This software is ideal for linking images, scripts, CSS, and apps on your site.
By using this tool, you will achieve great results in organic search. You can quickly review and identify any flaws that might hurt your site’s performance in search results.
Yoast SEO
It is an SEO plugin that enables you to optimize your Word Press site to increase your search engine ranking.
Yoast SEO is a great tool for bloggers to use a focus keyword appropriately.
It will also show you the SEO snippets in your page editor. That means you can seamlessly edit your metadata if need be, to improve click-through rates. In a nutshell, Yoast SEO is your best solution for onsite SEO optimization.
MOZ Pro
Moz is a reliable source of SEO tools that help marketers with robust APIs for link data. It has a bundle of several audit tools that aims to boost your search rankings.
It includes a Moz Bar premium plan, an SEO audit toolbar where you can view your SERPs with instant metrics. It also crawls your site to find if there are any vulnerability issues.
Moz Keyword Explorer
Keyword Explorer is one of the essential digital marketing tools that will show you how users are scrounging for what you have to offer.
It will help you use the accurate keyword and saves keyword lists, which you can refer to later. Millions of people, including big companies like Amazon, Microsoft, and Airbnb, are using it.
Woorank
If you are starting an online Google business, this is a promising startup tool. It focuses more on small businesses and online marketers.
Woorank is an ideal SEO solution for optimizing, promoting and measuring your site in a simple and automated manner. If you are looking for alternatives to boost your traffic, this is your tool.
In conclusion
Now that you know the trusted and legit tools that will boost your presence on the web, which of them will you try if you haven’t?
Seize the opportunity of using them as you improve your site and grow your biz. However, some might require SEO services, which are also safe. But if you want to store some bucks, start using them, one at a time, and keep practicing. Knowledge is power. Right?