It’s a simple formula: more traffic equals more purchases. The difficult aspect is acquiring enough traffic in the first place, which is where Shopify SEO comes in. Optimizing your site improves its search engine rating and attracts more visitors.
We’re not talking about random visitors here; we’re talking about people who are specifically looking for what you have to provide. If you are running a Shopify Development Company, it is crucial that you rank above your competitors to outperform them.
1. Establish a Site Hierarchy
Not only does organizing your store make it easier for customers to navigate, but it also makes it easier for Google to crawl each page and identify which ones are the most significant.
Make categories and subcategories that are linked to one another. This tells Google which pages should be prioritized and provides context for each subcategory. Consider it a map of your store that directs customers to the things they want.
2. Conduct Keyword Research Based on Data
Conducting and applying keyword research will allow you to optimize your pages for the search phrases that your clients are actually using. This attracts ready-to-buy customers and informs Google about the nature of your store.
To nail keyword research, you don’t have to be a Shopify SEO guru. Begin by making a list of relevant keywords for each product, and then use the following strategies to add more:
On Google, look for the “People Also Search For” and “People Also Asked” boxes.
Investigate Google’s autofill suggestions.
Finally, run your long list of phrases through a keyword research tool.
3. Improve Metadata
Once you’ve compiled a list of keywords, you can begin to carefully place them throughout your store. You should pay attention to your page’s meta descriptions, title tags, and URLs.
When you optimize your metadata and include keywords, Google is able to swiftly understand what each page is about and whether it is relevant to searchers.
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4. Include Alt Text in Images
Shopify stores are quite visually appealing. Product photos are not only engaging and a crucial component of the purchasing journey; they also provide a valuable asset for optimization. To improve the rating of your photographs, use alt text and descriptions that include your researched keywords.
You may also utilize a Shopify SEO app like Alt Text to help you populate your photos with relevant, well-searched keywords.
5. Begin Blogging
It may appear difficult, but blogging increases the number of opportunities for clients to find you while also raising your ranking potential. The more pages you have, the more likely you are to appear in search results.
Target shoppers who aren’t quite ready to buy yet and nurture them through meaningful and interesting content.
Blogging and content marketing on Shopify also generate potential for backlinks (links to your website from other websites). Backlinks are one of Google’s top three ranking indicators, so the more you have, the better.
6. Use Video and Engaging Media.
With video, 360-degree pictures, and customer reviews, you can create dynamic and engaging product pages. These enticing assets increase the amount of time people spend on your website – but make sure your media is relevant. Cross-publishing your video material on YouTube can also help you improve your SEO.
Google will consider your product pages to be more relevant if they are engaging. As a result, the search engine will elevate your store to the top of the rankings.
7. Improve Site Speed
79 percent of buyers who encounter sluggish loading times will not return to a site to purchase again. Surprisingly, 47 percent of internet customers anticipate a website to load in less than two seconds. That doesn’t leave you much time to make an impression.
People will not stay at your store if it is slow. This tells Google that your site isn’t related to the search phrases used, and it will be pushed down the search results.
8. Enhance the User Experience
While it may be tempting to focus only on Google, your consumers should always come first. Sites with a lower bounce rate rank higher in search engines, therefore improving the shopping experience for your clients will enhance the amount of time they stay on your site.
Exit-intent popups and offers, dynamic product recommendations, and benefits like fast and free shipping will keep customers interested.
9. Improve Product Pages and Descriptions
Include important keywords throughout your product pages, including well-written descriptions, product titles, and tags. Again, this provides context for your store and makes it easier for buy-ready shoppers to find.
It’s also a good idea to include customer evaluations in order to enhance the number of keywords on each page. Integrating reviews in this manner will aid in the improvement of your search engine ranking.
10. Mobile Optimization
According to projections, mobile shopping will account for 44 percent of all e-commerce by 2024. Over a Black Friday weekend, Shopify revealed that 69 percent of sales were made on mobile.
As customers increasingly rely on their phones, it is your responsibility to guarantee that your store is mobile-ready. You can accomplish this by:
- Choosing a Shopify theme that is mobile-friendly
- Simplify your design and eliminate any needless distractions.
- Making huge, eye-catching call-to-action buttons
- Providing a seamless mobile checkout experience
Follow the advice we’ve given you to optimize your Shopify store, and you’ll see an increase in traffic.