On-page SEO is optimizing the content of your web pages to rank higher in search engines and get more traffic from search engines.
This includes updating content on the page, title page, meta description, images, and more. Here are some on-page SEO techniques to improve your Google ranking:
1. Optimize Your Content
Search engines like Google look at keywords and other SEO indicators on a page to see if the page is relevant to the user’s search query. And if the search engine decides that the page will be helpful to the user, it will appear high in the search engine.
If you haven’t done this before, writing text that reads well and staying on top of SEO practice can be challenging.
- Emphasize readability – Your content should be easily readable so users can quickly review the necessary information.
- Don’t overuse keywords – This technique, also known as keyword stuffing, has been used by severe SEOs to fool the system; Google is careful where keywords are used. If caught doing this, your page may be demoted or removed entirely.
- Keep sentences and paragraphs brief – If you’ve ever clicked on a web page only to be bombarded by a solid wall of text, you know how difficult it is to read long texts. Refrain from alienating users by keeping sentences and paragraphs short.
- Use headings & subheadings – Headings and subheadings make content stand out and attract people to search for your page. Use lots of text in your content to draw readers down the page.
- Use bulleted lists – This may sound more complicated, but bulleted lists are great for breaking information into easy-to-digest chunks. Use whenever appropriate.
2. Optimize SEO Titles, Meta Descriptions, & URLs
Each page should have a unique title that helps search engines, and users understand what the page is about.
The page description appears on the search engine results page (SERPS). It should be descriptive, up to 200 characters, and unique for each page.
This is your chance to promote your page and convince users to click your page and visit your website optimized through WooCommerce Popup Cart instead of choosing one of the other links.
It should be noted that Google does not always display the user’s meta description but often uses a specific report if it believes that it is more beneficial to the user.
- Add keywords at the start of your page titles – Add your web links to the top of the title page. This helps search engines understand the keywords the page is targeting from the beginning.
- Write short and descriptive titles – The page title should be a manageable length. The general recommendation is to be at most 60 characters because this is the average number of characters Google displays in searches.
- Include numbers and power words – Having numbers in the headline and strong words like “Ultimate, Actionable, Amazing, Checklist, etc.” makes headlines more exciting and increases their CTR (Click Through Rate).
- Avoid auto-generated descriptions – Although Google cannot use your information, it is always a good idea to avoid using automated information, which is sometimes inappropriate.
- Add target keyword in the page description – Google constantly defines search terms in the title and description to add keywords, information that is more relevant and attractive to the searcher.
- Use short URLs – Search engines such as Google prefer shorter URLs over longer ones. Short URLs are also good in terms of user experience.
- Use keyword-rich URLs – The keywords in the URL provide information to users who see your URL on social media, in an email, etc., and get a reasonable idea of what content is possible and then expect it by clicking on it.
3. Place Target Keywords Strategically
So, you have your target keywords. Now it’s time to strategically place them.
Google crawls your content to see what the page is about, and your readers are likelier to do the same.
So, you should include your target keywords in these critical areas, including H1, first paragraph, and sub-headers (H2s, H3s, etc.)
This will help Google find information about your page’s content. And users can quickly determine if a page matches their search query.
Optimized title tags are snippets of HTML that refer to the title of a page. And show that title in search engines, social media, and search engines.
In addition, tags are a ranking factor. And it can affect whether the user decides to click on the page.
4. Optimize Images and Other Multimedia Elements
Images are essential for visual purposes. They make the page more attractive and easier to understand.
The biggest problem with images is that search engines need to understand them and increase page loading speed.
- Use original images – If you need to use an existing image from the website, you must provide the source.
- Optimize image size – The smaller the image’s size the better.
- Use the ALT tag to describe the image – This helps the search engine understand what the image is.
- Use descriptive file names – Don’t just call your image “image1.jpg”; try using file names like “femalefitness.jpg.”
- Use a content-sharing network – If you have a lot of images on one page, you can use a CDN service to make your page faster. Put, your images will be hosted and served on multiple servers, speeding up the upload process.
5. Publish Long-Form Content
There are many definitions of what long content means. While some say essays are 700 words or more, others argue that extended essays are longer than 2,000 words.
However, marketers have a consensus that full content refers to articles of about 2,000 words or more.
Google searches are dominated by long-form blogs that are detailed, informative, and cover a specific topic in depth.
SEO experts believe a strong relationship exists between long content and high rankings.
Conclusion
SEO is not a one-time thing. This is something you must keep improving. After you’ve finalized your SEO plans, make those changes to your website, or have someone do it for you.
You should treat on-page SEO practices as a living, breathing document that will guide your SEO strategy for years.