Social Media is something you just can’t resist. And more than resisting, it is something marketers cannot avoid.
It has become a marketing need instead of just being a marketing option.
Often enough, marketers face this dilemma where they feel like their website hasn’t been publishing enough exciting content or you always feel like your content resources are never enough to cater to your needs.
Marketers readily exploit social media platforms to purvey the content requirements for their websites and brand marketing. Embedding social media feeds on your website is a great way to enhance the relevancy and engagement level of your website’s content.
This article discusses how embedding social media feeds on your website helps you to grow your business.
Come, let’s discuss how?
Key Benefits Of Embedding Social Media Feeds On Website
According to a report, 27% of marketers find it challenging to produce enough content.
Social media feeds embedded on your website can help you face that challenge better.
But, how?
Here’s how embedding social media feeds on your website can help you grow your business.
Grow Your Social Influence
The social media goal of most marketers is to grow the number of followers on different social media channels. By displaying interesting and engaging content like social media feeds as your website content, helps you to achieve that goal.
When you integrate social media feeds on your website, you basically integrate your social media presence with your digital presence. When you display social media posts from multiple channels on your website, your website visitors come to know of your social presence which they might be unaware of earlier.
This helps to drive website traffic to your social media accounts, thus growing the number of followers on those social media accounts. More followers lead to more engagement with your social media posts like more likes, more shares, and more comments. Overall, your social influence is enhanced. This helps to grow brand awareness.
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Build Engagement and Boost Organic Reach
When you display embedded social media posts on your website, your visitors engage with it on the website itself. They are even directed to your respective social media profiles where they engage with your posts through likes, comments, and shares.
More is the engagement of users with your social media content, more is the probability of it showing up in the top positions where someone searches for something relating to your posts. Thus, your organic reach is also boosted.
Displaying embedded social media feeds on your website prompts your users to engage more with these social posts. Also, these are so interesting that your website visitors are automatically attracted to these posts and find themselves engaging with these. It helps to create a positive brand image for your business.
Improve SEO
When you embed social media posts on your website, you are basically displaying your website visitors a content that is engaging, relevant, and interesting to wait and look at. We all know how addictive social media posts are. When you embed them on your website, your visitors are automatically drawn towards it.
Embedding social media feeds on your website helps you to increase the relevancy of your website content and make it more engaging. This results in improved dwell-time of your website visitors and reduced bounce rates.
Also, the longer your visitors stay on your website, the more are the click-through rates, and more is the probability of them getting converted into customers from just being visitors.
Overall, your website performance is improved. This helps you to increase your SEO performance too. Search Crawlers detect the relevant content on your website and helps you rank better.
Drive Conversions By Displaying Social Proof
When you display social media feeds on your website, you’re choosing to display user-generated social media content for your brand to your visitors. That’s your social proof. The more and better you display social proof for your brand, the better are the chances of conversion of your visitors.
If you’re an e-commerce website selling products/services, then embedding user-generated social media posts might be one of the best marketing decision for you. User-generated content generates social trust.
When users find other users’ reviews and feedback about your products/services, they are prompted to make the buying decision in your favor. Hence, enhanced conversion rates and sales for your business.
Over To You
These are just some of the major benefits and ways in embedding social media feeds on your website help you grow your business.
Try embedding social media feeds on your website today itself and experience these amazing benefits yourself and grow your business.