No matter what industry you belong to, online reviews can be a game changer for your business. And we are sure you must be aware of it. If you are not, listen to these statistics.
The Podium has revealed that 93% of users have made buying decisions based on an online review.
After e-commerce has substantially grown in the past few years, buyers now obtain product information before making a purchase. Meanwhile, there is also a trend where customers share their product information on the platforms. These reviews can, later on, be used for marketing purposes, such as opting to embed online reviews on websites.
And if you are not showcasing these reviews on your website, you lose many perks for your business. We understand you need more than this to convince you. This is why we are here. In this blog, we have handpicked the benefits you can leverage when you embed reviews on website. Have a look.
Benefits of Embedding Online Reviews on Website
The website is the first marketing stage in the funnel. Let’s be honest; your customers (target or potential) look into your website, which makes it the best place to showcase your reviews and feedback. Showcasing these reviews further helps to simplify the sales process. Please have a look at the benefits to be sure about it.
Build Social Proof for the Business
Social Proof is the element of proof-based marketing. Customers nowadays have become more vigilant about their purchases. Northwestern Medill has revealed that the purchase likelihood for a product with five reviews is 270% greater than that of a product with no reviews. This strong statistic says that to sell, you need to show your credibility without customers even asking for it.
So, the basic rule of thumb is to share a glimpse of the products even before the customer purchases them. Make sure that the online review widget contains the review that showcases the pain points being resolved.
Boosts the Conversion Rates
No matter how good your product’s creative advertisement is. Sometimes the customer needs an extra push to make the purchase. Customers like to know what they are signing up for before they walk a step.
Gather Up has said that consumers interacting with reviews are 115% more likely to convert. Therefore the more reviews you have, the higher your conversion rates.
And to have the best possible impact, you must put customer reviews in the right place. You can opt for an online review widget on your website as a business owner. These reviews can either be on the product page or the sidebar of your website.
Brings You Loyal Customers
Your happy customers are your brand ambassadors. What’s better than that? And when you include them in your marketing strategies, you succeed more often than the businesses that don’t. Once you offer your customers the to freely talk about your business and encourage them simultaneously, you open doors for a loyal customer base.
Let us explain.
To put it simply, reviews and loyal clients go hand in hand. Reviews create loyal consumers, and loyal customers provide reviews. As the modern equivalent of word-of-mouth advertising, the online review widget is one of the finest ways to encourage customers to submit more reviews and stick with your business.
Brings More Reviews for Your Business
One of the major concerns of a business owner is to aggregate reviews for their business. And let’s face it, customer fatigue is real. A slight drop in customer interaction can bring down your conversion rate. You even have nightmares about stopping receiving reviews and feedback for your business.
But Hold Up. We Have a Solution for This
The best way to tackle this is to display online reviews on websites. There is no denying that your customer would love to enjoy the limelight of a brand. And when your customer notices such a huge gesture by a brand like yours, they would love to leave feedback for your other or upcoming businesses.
More importantly, some of the customers will also have a fear of missing out on such a grand opportunity. Remember, although the tactics might bring you alluring reviews, remember that the ultimate goal is to make your customer feel loved and heard.
In a Nutshell
The new generation of online tools, social media marketing platforms, and the arrival of web 2.0 has transformed the internet from a broadcast stage into an interactive and intuitive experience. As a result, the information in consumer reviews is considered more reliable than sponsored ads.
Therefore, embedding online reviews is a great deal of a lifetime. So don’t wait anymore. Embed online reviews on the website and see your business grow.
We wish you all the best.